Bridging the Gap Between Buyers & Sellers

B2B software sales are broken—buyers struggle to find the right solutions, and sellers waste time pushing products that don’t fit. At BalanceWise, we research the inefficiencies in B2B software sales and explore how data, AI, and new methodologies can drive better decision-making for buyers and sellers

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Research Focus

Problems with B2B Software Sales

We’re researching the fundamental issues in B2B software sales that make buying harder than it should be.

The Sales Overload: Companies hire large sales teams just to push products, not to solve problems
Buyers Hide the Truth: Buyers provide vague or misleading info, making it tough to understand their real needs
Content Overload: Buyers are overwhelmed by AI-generated marketing content, making it hard to separate signal from noise
Inefficient Sales Cycles: Multiple decision-makers and long negotiation processes delay software adoption
The Incentive Problem: Sales teams prioritize short-term deals over long-term customer satisfaction
The Marketplace Dilemma: Software marketplaces limit choices and push vendors that maximize their commissions—not the best fit for buyers

Research Insights

How AI Can Bridge the Gap

Our research explores how AI and data-driven approaches could eliminate inefficiencies and create a fairer, more effective B2B sales process.

AI-Driven Buyer Clarity: AI can help buyers clearly define their actual needs, reducing miscommunication in sales
Smart Data Matching: AI can analyze company needs and match them with the right software solutions—without biased sales pressure
AI-Assisted Vendor Transparency: AI-powered research can evaluate vendor performance more objectively than sales teams
Metrics-Driven Decision Making: Companies lack quantifiable metrics for software success—AI can track software adoption and efficiency
Building Better Marketplaces: AI-driven marketplaces could create fairer, data-backed vendor comparisons—not just favor high-commission sellers

Frequently Asked Questions

: BalanceWise is a research-first initiative dedicated to studying B2B software sales inefficiencies. We analyze how sales, marketing, and AI impact decision-making in enterprise software buying.
: Neither! We are not a marketplace or a consulting firm. We provide research and insights to help companies buy and sell software more efficiently.
: Buyers who struggle with slow and complex sales processes
Sellers looking for data-backed insights into improving sales
Executives who want to understand market inefficiencies
: We investigate how AI can optimize the sales process, reduce reliance on large sales teams, and help buyers make better decisions with data-driven insights.